World Water Day

For World Water Day, I worked closely with our art director to create a cohesive visual experience for a community-focused event in Santa Monica celebrating hydration, wellness, and environmental impact. I designed event merchandise, custom hat graphics, social media assets, printed brochures, and refreshed the email marketing campaign used to drive awareness and attendance. The campaign generated exceptional audience engagement, with registration demand exceeding capacity multiple times and requiring additional guest spots to be opened throughout the promotion period. By extending the visual identity across digital, social, and physical touchpoints, we created a connected brand experience that brought Liquid I.V.'s mission to life both online and in person.