THE FLOWER SHOP
Overview︎︎︎
Over the course of two weeks, I developed a strong brand identity for The Flower Shop, a cannabis company based in California. This involved creating a versatile and bold logo with a playful cartoon illustration, inflated custom font, & a range of illustrations used throughout the brand's touchpoints. Additionally, I designed a poster series showcasing the brand's products, as well as various apparel designs that were brought to life through mockups. The resulting brand identity effectively captures the playful and nostalgic personality of The Flower Shop.
Services︎︎︎
Brand Identity
Art Direction
Apparal Design
Poster Series
Logo Design
Credits︎︎︎
Client
Individual Concept Project
Role
Lead Designer + Art Director
Location
Long Beach, CA (2023)
The Logo︎︎︎
This is the primary logo I designed. It represents the playful & psychedelic spirit of the brand through the custom bubbly font & cartoon graphics. The goal is to communicate a sense of enjoyment to the target audience & to not take life too seriously.
The Colors︎︎︎
A mix of vibrant primary & secondary colors including Bubble Gum Pink & Sky Blue create feelings of playfulness, youth & happiness.
Poster Series︎︎︎
These vibrant illustrations & poster designs were made to show the playfulness & nostalgic elements behind the brand.
Apparel Graphics︎︎︎
These animated & lively illustrations for t-shirt mockups represent the overall friendly essence behind the brand. My goal was to mix some streetwear + masculine aesthetic with bubbly cartoon-like elements.