PLUMERIA PILLARS
Overview︎︎︎
I created essential design elements for Plumeria Pillars, a marketing consulting company. The clients primary goal was to unify their brand voice, expand their reach, and enhance brand awareness. I designed a minimalist email marketing newsletter template, two downloadable digital resource templates & a certification of completion digital template. The client wanted the designs to be engaging, playful & tailored to a younger demographic. The project resulted in design assets that align with the brand and connect with the target audience.
Services︎︎︎
Email Newsletter Design
Digital Downloadable Resources Design
Certification of Completion Design
Credits︎︎︎
Client
Plumeria Pillars
Role
Lead Designer
Location
San Francisco, CA (2023)
The E-Newsletter Template︎︎︎
I used Figma to achieve a clean, minimalistic look, staying true to the clients brand colors in images, the footer, and buttons. I maintained a one-column format throughout, with the exception of the 'Tips & Tricks' section at the bottom, where I introduced a two-column layout to add visual depth.
The PDF ‘How To’ Template︎︎︎
In crafting this vibrant PDF template, my goal was to infuse the Plumeria Pillars brand with energy and playfulness. I combined the client’s bold color palette with a clear hierarchy of information to make the marketing insights easily digestible. This guide is designed to captivate the specified audience, ensuring not only retention but also boosting brand awareness with every read.
Digital Downloadable Resource︎︎︎
My aim in designing this downloadable resource was to inject a sense of fun and creativity into the branding process. I utilized the client’s lively color scheme and structured the content for easy comprehension. This workbook is not just a valuable tool for their clients; it's a delightful journey that enhances their connection with the Plumeria Pillars brand while achieving their branding goals.
Certification of Completion︎︎︎
The client sought a reusable certificate design template that aligns seamlessly with their brand colors and fonts, all while maintaining an elegantly simple aesthetic. The attachment is conveniently labeled "Certificate of Completion," ready for easy integration into their Canva document with a simple drag-and-drop action.