NEW EARTH
Overview︎︎︎
I created a cohesive brand identity for New Earth that effectively communicates their environmentally conscious values over a 2 week time period. I developed a custom logo, visual identity & color palette that incorporate elements of nature, sustainability & futuristic typography to form a strong brand image. I designed brand deliverables including eco-friendly packaging mockups showcasing the company's commitment to sustainability, an email newsletter highlighting the product benefits & paid social ads that target eco-conscious consumers. Overall, the brand identity project for New Earth was a success & helped communicate their values & mission to their target audience.
Services︎︎︎
Brand Identity
Art Direction
Packaging Design
Email Newsletter
Logo Design
Paid Ads
Credits︎︎︎
Client
Individual Concept Project
Role
Lead Designer + Art Director
Location
Long Beach, CA (2023)
Logo︎︎︎
The meaning behind the primary logo and color pairing illustrates the futuristic & innovative spirit of the brand. The unique & progressive elements communicate a sense of discovery & are meant to inspire change amongst the next millennium.
Colors︎︎︎
A combination of natural & organic primary & secondary colors including Storm Blue, Earth Brown & Natural Stone to evoke feelings of serenity, tranquility & balance. These calming colors pair nicely with neutral white & black colors to highlight important brand messaging & making the type stand out.
Email Newsletter︎︎︎
The email newsletter page was designed to bring a level of awareness & understanding about the product & its sustainable benefits toward the environment. The goal is for consumers to take a call to action by signing up to receive weekly news.
Paid Advertisements︎︎︎
Multipurpose Google + Facebook Banner Ads showcasing the brands key highlights & an added discount incentive for New Earth's social media promotion.