OOKIOH
Overview︎︎︎
Ookioh, a contemporary swimwear brand, places a strong emphasis on sustainability by crafting each of their products from 100% regenerated materials. In collaboration with the ilovecreatives Studio team, I took on the role of lead graphic designer for this project. Our objective was twofold: to establish a rejuvenated email marketing identity and to fashion a versatile presentation deck template. Throughout the project, I successfully crafted a comprehensive 35-page presentation deck with the ilovecreatives design templates and created a diverse set of 20 distinctive e-commerce email design templates, aligning with the client's vision and sustainability values.
Services︎︎︎
Email Marketing Audit
Initial Design Mockups
(35) Page Presentation Deck Design
(20) E-Commerce Email Designs
Credits︎︎︎
Client
OOKIOH
Agency
ilovecreatives Studio
Lead Designer
Megan Autrey
Creative Director
Mindy Nguyen
Project Manager
Maggie Hoyle
Location
Long Beach, CA (2023)
Presentation Deck Slides︎︎︎
Incorporating a graphic style into the presentation deck design that harmonized with both ilovecreatives Studio's identity and the client's sustainability values was a pivotal aspect of our project. Collaborating closely with Studio, our objective was to communicate our recommendations for a revitalized marketing strategy and conversion opportunities in a manner that seamlessly embodied the distinctive aesthetic and tone of voice associated with ilovecreatives.
E-Commerce Email Designs︎︎︎
Collaborating closely with my creative director at ilovecreatives Studio, we revamped the client's e-commerce email designs. This encompassed a variety of templates and our primary objective was to breathe new life into these designs, infusing them with a refreshed and contemporary aesthetic while staying true to the brand's sustainability values. We strived to create playful, memorable, and engaging templates that would not only resonate with the audience but also contribute to consumer retention.