Strawberry Watermelon

As lead designer, I helped shape the Strawberry Watermelon campaign around the energy of a last-minute summer block party - an effortless neighborhood gathering at the peak of the season. While inspired by playful, lifestyle-driven summer moments, the campaign was brought to life entirely through design, using typography, lockups, sticker systems, and halftone fruit graphics to build a vibrant visual language using only PDP photography. The system was scaled across social, web, email marketing, and LIV.com, resulting in a cohesive campaign rooted in casual summer nostalgia and cultural energy.