SBC Usage Occassions

Working alongside another designer, we refreshed and evolved Liquid I.V.'s summer evergreen campaign toolkit, updating more than 100 assets centered around key seasonal usage occasions. Building from the established brand system, we modernized and scaled creative across email newsletters, acquisition marketing, omnichannel experiences, Amazon, video, retail, and paid media touchpoints. The result was a cohesive and flexible asset ecosystem that maintained brand consistency while supporting a wide range of consumer-facing channels throughout the summer season.