Ring Pop® Cherry
For this flavor launch campaign, Liquid I.V. partnered with Ring Pop® to launch Ring Pop® Cherry, a nostalgic flavor collaboration centered around celebrating life's biggest "YES" moments. Working alongside a cross-functional team of art directors, producers, copywriters, video editors, and creative leadership, I partnered closely with another designer to develop the campaign's visual identity system, including a custom 3D lockup, typography, color palette, sticker suite, science claim treatments, CTA designs, and a comprehensive visual identity toolkit. Together, we designed and produced more than 150 assets across LIV.com, Amazon, Meta, email marketing, social media, OOH, video, and omnichannel platforms, creating a cohesive campaign ecosystem that scaled seamlessly across channels. The campaign was featured in Adweek and has since become Liquid I.V.'s top-selling product.
Credits︎︎︎
Creative Director
Stevy Wang
Digital Designer
Megan Brizendine
Senior Digital Designer
Keaton Webb
Art Director
Marie Nguyen
Copywriter
Erin Roughan
Video
Brandon Epsy
Production
Par Guiv
Jack Zavoda-Brennan
