New Year, New You

The New Year, New You campaign challenged traditional wellness marketing by celebrating the real, imperfect rituals that make up everyday self-care. Rather than relying on polished, aspirational imagery, the campaign embraced authenticity, highlighting the messy, humorous, and wonderfully human moments that often go overlooked. Working alongside another designer, I helped bring this creative vision to life through the development and execution of more than 150 upper and lower-funnel assets across paid media, email marketing, Meta, Reddit, performance max, and programmatic channels. The result was a large-scale, integrated campaign that helped reposition wellness as something accessible, relatable, and uniquely personal.

Credits︎︎︎

Creative Director
Stevy Wang

Digital Designer
Megan Brizendine

Senior Designer
Ethan Schaffer

Art Director
Marie Nguyen

Copywriter
Reigna Everidge

Video
Brandon Epsy

Production
Par Guiv