Mango Pineapple
The Mango Pineapple campaign was designed to evoke the feeling of instant refreshment on a hot summer day, pairing vibrant tropical flavors with Liquid I.V.'s science-backed hydration benefits. As the lead designer, I collaborated closely with the art director to establish a bright, sensory-driven visual world centered around glistening water droplets, sun-soaked fruit, and the satisfying hydration ritual of tear, pour, sip. I developed the campaign's creative framework and key design elements, which were translated across a focused suite of 45 assets spanning web, paid media, LIV.com, social media, video, email marketing, and website navigation features. The result was a visually immersive campaign that highlighted both the flavor experience and the product's refreshing hydration promise.
Credits︎︎︎
Creative Director
Stevy Wang
Digital Designer
Megan Brizendine
Art Director
Marie Nguyen
Copywriter
Reigna Everidge
Video
Brandon Epsy
Production
Par Guiv
Work︎︎︎

