Mango Pineapple


The Mango Pineapple campaign was designed to evoke the feeling of instant refreshment on a hot summer day, pairing vibrant tropical flavors with Liquid I.V.'s science-backed hydration benefits. As the lead designer, I collaborated closely with the art director to establish a bright, sensory-driven visual world centered around glistening water droplets, sun-soaked fruit, and the satisfying hydration ritual of tear, pour, sip. I developed the campaign's creative framework and key design elements, which were translated across a focused suite of 45 assets spanning web, paid media, LIV.com, social media, video, email marketing, and website navigation features. The result was a visually immersive campaign that highlighted both the flavor experience and the product's refreshing hydration promise.

Credits︎︎︎


Creative Director 
Stevy Wang

Digital Designer
Megan Brizendine

Art Director 
Marie Nguyen

Copywriter
Reigna Everidge

Video
Brandon Epsy

Production
Par Guiv



Work︎︎︎