Mandarin Orange

Drawing inspiration from the bold charm of vintage breakfast advertisements, the Mandarin Orange campaign reimagined the playful energy of morning rituals through a modern, sugar-free lens. As the lead designer, I created a distinctive visual identity that relied on graphic design, color, typography, and messaging rather than traditional lifestyle photography, allowing the flavor's bright personality to drive the creative expression. The campaign transformed nostalgic breakfast-inspired aesthetics into a cohesive creative system that was scaled across more than 30 assets spanning Amazon, social media, LIV.com, and email marketing, delivering a memorable launch that celebrated both flavor and function.