Lollapalooza

As a creative design collaborator for Liquid I.V.'s Lollapalooza 2025 activation, I worked closely with the partnerships and activations team alongside NVE Experience Agency to help bring the brand's immersive festival experience to life. From environmental graphics and merchandise to custom coasters, menus, and experiential touchpoints, I contributed to the creative development of the LIV Lab - an interactive, air-conditioned oasis designed to help festival-goers recharge between sets. Blending wellness, education, and entertainment, the experience invited guests to sample products, engage with hydration science, and connect with the brand in a memorable real-world setting. The project showcased the power of experiential design to create meaningful consumer connections at one of the world's largest music festivals.