Lime Margarita

As the lead designer for the Lime Margarita Energy flavor launch, I developed a distinct visual identity that expanded upon Liquid I.V.'s existing Energy platform while introducing a fresh personality unique to the flavor. Building from the foundational Energy toolkit I helped create alongside fellow designers, I evolved the system through customized typography, color treatments, graphic elements, and campaign assets that captured the flavor's vibrant, margarita-inspired spirit. The resulting toolkit was applied across web, LIV.com, email marketing, social media, and Amazon, creating a cohesive and scalable campaign experience across all digital touchpoints.