Hydratruck
The Hydratruck brought Liquid I.V.’s mission of delivering hydration anywhere to life through a custom-built Rivian activation designed to engage consumers at festivals, races, fitness events, and community experiences nationwide. As part of the creative team, I contributed to the initial design exploration and development of the vehicle’s graphic overlay system, helping translate the brand’s iconic visual language into a bold, mobile experience. I also designed a series of custom stickers and event merchandise used throughout the Hydratruck tour, creating cohesive touchpoints that extended the brand experience beyond the vehicle itself. The result was a highly visible, sustainability-focused activation that reached millions of consumers and turned hydration into an unforgettable on-the-go brand experience.
Credits︎︎︎
Creative Director
Stevy Wang
Digital Designer
Megan Brizendine
Senior Digital Designer
Ethan Schaffer
Alexey Kogan
Art Director
Marie Nguyen
Copywriter
Erin Roughan
Partnerships & Activations
Anthony Yodice
Nicole Candiff
Agency
Promobile Marketing
NVE Experience Agency
Work︎︎︎


