Hot Chocolate


As the lead designer for Liquid I.V.'s limited-edition Hot Chocolate holiday flavor launch, I worked closely with our art director, copywriter, and packaging designer to create a festive visual identity that seamlessly connected the digital campaign, product packaging, and in-store retail experience across major retailers including Target, Walmart, and Costco. Inspired by cozy winter gatherings and the comforting ritual of sharing a warm beverage with friends and family, the campaign positioned hydration as part of the season's most memorable moments. I developed a custom visual identity toolkit featuring a bespoke lockup, typography, color palette, sticker elements, claim callouts, and CTA system, which was scaled across email marketing, LIV.com, web, social media, Amazon, PR assets, omnichannel experiences, and a custom landing page to deliver a cohesive holiday campaign across every touchpoint.

Credits︎︎︎


Creative Director 
Stevy Wang

Digital Designer
Megan Brizendine

Art Director 
Roxanne Morrison

Copywriter
Danielle Williams

Video
Brandon Epsy

Production
Par Guiv



Work︎︎︎