Hot Chocolate
As the lead designer for Liquid I.V.'s limited-edition Hot Chocolate holiday flavor launch, I worked closely with our art director, copywriter, and packaging designer to create a festive visual identity that seamlessly connected the digital campaign, product packaging, and in-store retail experience across major retailers including Target, Walmart, and Costco. Inspired by cozy winter gatherings and the comforting ritual of sharing a warm beverage with friends and family, the campaign positioned hydration as part of the season's most memorable moments. I developed a custom visual identity toolkit featuring a bespoke lockup, typography, color palette, sticker elements, claim callouts, and CTA system, which was scaled across email marketing, LIV.com, web, social media, Amazon, PR assets, omnichannel experiences, and a custom landing page to deliver a cohesive holiday campaign across every touchpoint.
Credits︎︎︎
Creative Director
Stevy Wang
Digital Designer
Megan Brizendine
Art Director
Roxanne Morrison
Copywriter
Danielle Williams
Video
Brandon Epsy
Production
Par Guiv
Work︎︎︎


