Blood Orange

As the lead designer for Liquid I.V.'s limited-edition Blood Orange Halloween campaign, I developed a distinctive visual identity that translated the flavor's bold, tangy profile into a graphic-driven seasonal expression. The creative direction paired vibrant blood orange imagery with deep red juice splatters and sharp citrus-inspired details, creating a visual system that felt both elevated and unexpected while complementing the existing product packaging. I developed the custom flavor lockup, science claims, CTAs, backgrounds, and supporting graphic elements, extending the identity across email marketing, web, omnichannel, Amazon, and social.