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  4. The Flower Shop

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  6. Jazz Fest

  7. Laelap

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  9. New Earth

  10. Plumeria Pillars

  12. Chamberlain Coffee

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Arctic Raspberry 


The Arctic Raspberry campaign transformed everyday hydration into an unexpected escape, re-imagining a world where one sip could transport you from sweltering summer heat to a frozen arctic landscape. As the lead designer for this flavor launch, I developed the campaign's visual identity around the contrast between heat and icy refreshment, bringing the concept to life through frosted textures, frozen fruit, and arctic-inspired design elements. The campaign was executed across 40+ assets spanning LIV.com, TikTok, Snapchat, Meta, email marketing, web banners, storyboard video frames, and sponsored brand placements, creating a cohesive and immersive flavor launch experience.

Credits︎︎︎


Creative Director 
Stevy Wang

Digital Designer
Megan Brizendine

Art Director 
Marie Nguyen

Copywriter
Erin Roughan 

Video
Brandon Epsy

Production
Par Guiv


Work︎︎︎